Personal Branding Strategies

First things first: What is message-market fit and why is it so important?
 
Your message-market fit is determined by how appealing the messaging sounds to your customer. 
 
If you are a founder, CEO or business leader you really want to nail this. With the right messaging, everything is made easier. It will attract the right people to your product, who want to be part of your journey and your brand.
 
To be successful in business you need both product-market fit and...

I’d like you to meet one of my friends, Dawn Barson.  
 
You probably know her story all too well…
 
...chasing strategy after strategy and course after course searching for the answers to make her business work.  
 
A 6-figure business was the dream and she watched every other female entrepreneur around her celebrate that milestone, while she was all over the place…. desperately trying to get something to work. 
 
If you’re there...

Are the media still relevant? You bet, at least if you want credibility and reach a big audience. And if you do it right (i.e you give them an interesting story), it is essentially free. Having worked with the media for the past 20 years, let me share 4 tips on how to become unignorable in the media: 

1. Choose the right targets

The most effective media outreach is targeted to publications in your field because their audience will already be interested in your key topic. These trade...

When I set out to write Unignorable I wanted to reach at least 10,000 people affected by the pandemic and its consequences and help them thrive. A few months later, I found myself at the #1 spot in 6 countries on Amazon.
 
The journey to self-publishing a bestseller has been demanding, but it has also been highly rewarding personally and for my business. Now I want to share my key learnings with you. Here's how my book sold like crazy:
 

1. Ask the 3 key questions at the beginning

...

On the fifth and final episode of The Unignorable Podcast, Oliver speaks to Jeannine Koch, Director at republica GmbH. 

re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 2020 event was a little different... with digital and hybrid formats.

Jeannine shares how they made this year's event UNIGNORABLE despite the challenges of the current situation.  The...

Early in 2019, I had an idea: I wanted to write a book. At the time, I knew very little about writing a book, let alone publishing it. Fast forward to 2020, I am now about to publish my third book, Unignorable. The journey to self-publishing a book has been long and at times demanding, but it has also been highly rewarding. In addition to owning a successful consultancy, becoming a published author has opened the door to so many new opportunities, and experiences for me. Now I want to share...

If you truly want to be successful in today’s digital environment, selling products and services is no longer enough. You need to build a community around you. Networks of likeminded people are an invaluable resource in any aspect of your life.

Building a community takes conscious effort but the return on investment is high. As you provide them with valuable insights and content, they become active and engaged members of your community.

I recently had the opportunity to...

One of the questions I get asked most often is how to start a podcast from scratch. It is no secret that I love podcasting. I first launched the podcast How to Speak Like a CEO with my colleague Lena Carlson back in 2018. More recently, I launched a second podcast called #TheUnignorablePodcast to celebrate the launch of my new book, Unignorable (out on 13 October 2020).

Podcasting as a whole has experienced a substantial rise in interest in recent years. It is estimated that one in five...