Personal Branding Strategies

On the fifth and final episode of The Unignorable Podcast, Oliver speaks to Jeannine Koch, Director at republica GmbH. 

re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 2020 event was a little different... with digital and hybrid formats.

Jeannine shares how they made this year's event UNIGNORABLE despite the challenges of the current situation.  The...

Early in 2019, I had an idea: I wanted to write a book. At the time, I knew very little about writing a book, let alone publishing it. Fast forward to 2020, I am now about to publish my third book, Unignorable. The journey to self-publishing a book has been long and at times demanding, but it has also been highly rewarding. In addition to owning a successful consultancy, becoming a published author has opened the door to so many new opportunities, and experiences for me. Now I want to share...

If you truly want to be successful in today’s digital environment, selling products and services is no longer enough. You need to build a community around you. Networks of likeminded people are an invaluable resource in any aspect of your life.

Building a community takes conscious effort but the return on investment is high. As you provide them with valuable insights and content, they become active and engaged members of your community.

I recently had the opportunity to...

One of the questions I get asked most often is how to start a podcast from scratch. It is no secret that I love podcasting. I first launched the podcast How to Speak Like a CEO with my colleague Lena Carlson back in 2018. More recently, I launched a second podcast called #TheUnignorablePodcast to celebrate the launch of my new book, Unignorable (out on 13 October 2020).

Podcasting as a whole has experienced a substantial rise in interest in recent years. It is estimated that one in five...

I have some exciting news to share: today, I launched The Unignorable Podcast.
 
Want some top tips on how to build a personal brand and share your unique voice with the world? In this brand-new series, I sit down with a range of experts to do exactly this. Some of the amazing guests you can expect to hear form include Ronny Krieger from Patreon to Jill & Julia from Bear Radio.
 
In the very first episode, I ask the following: What does it mean to be unignorable? For me, being...

No visibility equals no trust. And no trust means no business. 
 
It comes back to the adage in business that goes “know me, like me, trust me, pay me.“ We only go into business or buy from people and organisations we trust. To trust someone, we need to know and like them first. 
 
Once I really came to grips with this fact ten years ago, I started to look at personal branding in a different way. 
 
I realised that if I am not visible, what I am actually...

As you may already know, my new book Unignorable will be out soon. Want to win a free copy? Keep reading to find out how…

Unignorable shows you how to build your personal brand and boost your business in 30 days. I wrote the book because so many people want to be recognised for their great work but somehow don’t succeed. The book gives you all the strategies needed to break through that barrier. 

For me, unignorable...

Podcasts are 2-3 times more effective than the written word. 

Why? Because we humans love a great story. And because podcasts are an intimate medium that creates trust. 

Podcasts are sought out by educated and affluent consumers for entertainment and education. As a host or guest, they give you quality time with an audience and an opportunity to position yourself as a trusted expert in your field.  
 
There are two ways to use podcasting for your personal...

We all want results fast when building our personal brands. But…  we are all so busy already.
 
So how do we square this circle?
 
Building a personal brand is not supposed to be a time-consuming endeavour. It is there to make your life easier and your business more profitable.
 
But input equals outcome, right? The more effort you put in, the better the results. Wrong.
 
It is all about how strategic and systematic you are, not the number...