How long does it take to build a personal brand?
Jul 27, 2020
How long does it take to build a personal brand? The answer is 30 days… then forever. Let me explain.
Working with CEOs and founders in the past 20 years, I developed a method to get rapid results when building a personal brand. (CEOs are not patient, generally speaking).
This success-formula is not about overnight fame on social media.
It is about building a brand for the very people who matter most to your business. Find these key people and build a brand that provides value to them.
Build a brand for the few, not the many.
Why 30 days? As I said, CEOs and founders want results fast. 30 days is, in my opinion, the appropriate timeframe to lay the foundations of your personal brand.
So, what will you achieve in these 30 days?
- Find your why. Why do you want to build a personal brand: is it to lift your business? Future-proof your career? Make a dent in the universe? Dig deep and find your motivation that will push you forward, beyond the 30 days.
- Achieve clarity. What is the one thing you want to be known for in a professional environment? Find your north star and make it the basis of your brand.
- Formulate your strategy. Without a strategy, your activities are likely to be disconnected, and your efforts will be in vain. Your strategy is your overall approach that will tie all your efforts together. It includes your story, audience, brand pillars and messages. It needs to be authentic, personal and feel right to you.
- Choose your tactics. These are the tools you use on a daily basis to push your brand forward. Where is your audience’s attention? What kind of content would appeal to my dream clients? How can you set yourself apart? Have you thought of books, a podcast or even a TEDx talk?
- And now… execute. Have a plan in place that will enable you to execute with impact. Schedule 2 or 3 hours weekly dedicated to personal branding. I promise, it is worth every minute of your time. It will pay off because you will be top of mind of the people who matter most to your business.
Step 5 is the forever part. To be clear, I am not suggesting you add 2-3 hours to an already busy diary. What I am suggesting is to replace low-value adding tasks with a high-impact strategy. In my view, it is way better to have the right people wanting to speak to you than chasing cold leads.
If you want to find more about how to build a brand in 30 days, you can watch this week’s video.