What are the fundamentals of SEO?

reputation seo Jun 26, 2020
The aim of a search engine is to help you find the most relevant and accurate information as quickly as possible. To rank at the top, you need to establish yourself as the most trusted source of that information. In an increasingly digital world, search engine optimisation (SEO) is one of the most effective ways to enhance your reputation and personal brand.
Given the increasing public prominence of businesses, more and more people are looking for information about the people behind the brand name. Familiarity with the fundamentals of SEO can help you direct people to the specific information you want others to find. It can also be highly profitable. Research has found that SEO provides almost 20 times more traffic opportunity than pay-per-click advertising. 
Completely new to SEO and don't know where to start? In this video, we breakdown some easy actionable steps you can take to ensure your name ranks among the top search results on Google.  

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