Personal Branding Strategies

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The quickest way to define your brand

 

One of the most crucial questions to ask yourself when building a personal brand is: what is my brand?
 
Here’s a quick two-step formula that will help you define your brand identity and your brand pillars.
 
A brand identity is based around the one thing, the one topic, you want to be known for. Like it or not, we usually associate one person with one topic.
 
When building your brand, you want to become synonymous with one topic. But …
 
This one topic may lack the...

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Don't do these 6 things if you're building a personal brand

 

Building a profitable personal brand isn’t easy. But if you avoid these six pitfalls, you are already 90% of the way there:
 
#1: Don’t mix brand and sales.
It is off-putting. True, a lot of famous people who have personal brands sell things. But they did not build their personal brand by selling. They built it by providing entertainment, value and insights. And only after a while did they start to sell, and even then only in small doses.
 
#2: Don’t make it about...

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3 strategies to grow your personal brand

 

How can you take your brand from where it is now to the next level?
 
You have set up your channels, built your website and people have started to know you and recognise you. But what’s next?
 
First, delight your customers to generate word-of-mouth buzz. This is not just doing a good job (that’s expected), but being positively remarkable.
 
If you promise 100% and deliver, you kept your word. If you promised 80% but delivered 100% – the last 20% being something...

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15 minutes to your perfect bio

 
Writing about yourself is really hard. Yet everyone needs to master it. 

Here’s a simple way to write your perfect bio in 15 minutes.
  1. Start with the sentence “I am…”. Keep it simple. This is your opening sentence and should refer directly to your profession and/or passion.

  2. Follow up with “I help… to…. “, where you talk about your purpose. This is key. Explain how your profession and/or passion relates to other people.

  3. Your proof points....
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Stop networking, start connecting

 

Is it possible to build meaningful connections in a predominantly digital world?
 
Forget networking. I believe that connecting with others is not a transactional exchange. Rather, it’s a genuine, human-to-human dialogue.
 
How should you go about it? It’s about finding a system that works for you, where you feel at ease when forging these connections.
 
You should feel comfortable to present yourself in an authentic and personable way to your audience. Think about what...

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Make money with a personal brand

 

Want to kill two birds with one stone?
 
With a strong brand you can build your visibility AND make money. All at once.
 
Investing time and energy in your personal brand benefits you immensely, whether you’re an entrepreneur or professional.

It has a high ROI because everything you do will make you stand out in a crowded field.
 
It’s not about becoming Instagram famous – it’s about becoming famous for a few thousand people in your category. And these are the...

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How to build your personal brand

Investing time and energy in a personal brand is not a vanity project. On the contrary, it can be just as important as building a corporate brand. Research by L.E.K. Consulting attributes nearly half (48%) of a company's reputation to that of its CEO, and this figure is only expected to rise.
 
Everyone has a reputation, but only those who curate and invest in their reputation can build a brand. The purpose of a personal brand is to ensure that everyone has the same positive impression...
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Cracking the LinkedIn code

For many professionals today, it is crucial to build a personal brand to help take your reputation to the next level. For 20 years, I’ve been working with CEOs, executives and founders across the globe to do exactly this.
 
The questions I get asked time and time again are: How should I build my personal brand? How can I stay ahead of the competition and boost my career? How can I leverage my social networks like LinkedIn?
 
Why LinkedIn?
 
Gaining traction with LinkedIn...
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What are the fundamentals of SEO?

The aim of a search engine is to help you find the most relevant and accurate information as quickly as possible. To rank at the top, you need to establish yourself as the most trusted source of that information. In an increasingly digital world, search engine optimisation (SEO) is one of the most effective ways to enhance your reputation and personal brand.
 
Given the increasing public prominence of businesses, more and more people are looking for information about the people behind...
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How to become a digital thought-leader

What is the difference between influencers and digital thought-leaders? Influencers are individuals who promote a brand or product. Digital thought-leaders seek to influence how others think and act via a range of online channels. Digital thought-leadership is about starting and driving a conversation in the wider world.
 
What does a digital thought-leader say? First and foremost, you need to have a point of view. There is already enough “vanilla” online, so don’t add...
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