One of the most crucial questions to ask yourself when building a personal brand is: what is my brand?
Here’s a quick two-step formula that will help you define your brand identity and your brand pillars.
A brand identity is based around the one thing, the one topic, you want to be known for. Like it or not, we usually associate one person with one topic.
When building your brand, you want to become synonymous with one topic. But …
This one topic may lack the...
Building a profitable personal brand isn’t easy. But if you avoid these six pitfalls, you are already 90% of the way there:
#1: Don’t mix brand and sales.
It is off-putting. True, a lot of famous people who have personal brands sell things. But they did not build their personal brand by selling. They built it by providing entertainment, value and insights. And only after a while did they start to sell, and even then only in small doses.
#2: Don’t make it about...
How can you take your brand from where it is now to the next level?
You have set up your channels, built your website and people have started to know you and recognise you. But what’s next?
First, delight your customers to generate word-of-mouth buzz. This is not just doing a good job (that’s expected), but being positively remarkable.
If you promise 100% and deliver, you kept your word. If you promised 80% but delivered 100% – the last 20% being something...
Is it possible to build meaningful connections in a predominantly digital world?
Forget networking. I believe that connecting with others is not a transactional exchange. Rather, it’s a genuine, human-to-human dialogue.
How should you go about it? It’s about finding a system that works for you, where you feel at ease when forging these connections.
You should feel comfortable to present yourself in an authentic and personable way to your audience. Think about what...
Want to kill two birds with one stone?
With a strong brand you can build your visibility AND make money. All at once.
Investing time and energy in your personal brand benefits you immensely, whether you’re an entrepreneur or professional.
It has a high ROI because everything you do will make you stand out in a crowded field.
It’s not about becoming Instagram famous – it’s about becoming famous for a few thousand people in your category. And these are the...