Personal Branding Strategies

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The Unignorable Podcast - Out today!

I have some exciting news to share: today, I launched The Unignorable Podcast.
 
Want some top tips on how to build a personal brand and share your unique voice with the world? In this brand-new series, I sit down with a range of experts to do exactly this. Some of the amazing guests you can expect to hear form include Ronny Krieger from Patreon to Jill & Julia from Bear Radio.
 
In the very first episode, I ask the following: What does it mean to be unignorable? For me, being...

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Trust doesn't matter

No visibility equals no trust. And no trust means no business. 
 
It comes back to the adage in business that goes “know me, like me, trust me, pay me.“ We only go into business or buy from people and organisations we trust. To trust someone, we need to know and like them first. 
 
Once I really came to grips with this fact ten years ago, I started to look at personal branding in a different way. 
 
I realised that if I am not visible, what I am actually...

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30 Easy Steps To Build Your Personal Brand: The Unignorable Challenge

As you may already know, my new book Unignorable will be out soon. Want to win a free copy? Keep reading to find out how…

Unignorable shows you how to build your personal brand and boost your business in 30 days. I wrote the book because so many people want to be recognised for their great work but somehow don’t succeed. The book gives you all the strategies needed to break through that barrier. 

For me, unignorable...

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Why you should launch a podcast (or not)

Podcasts are 2-3 times more effective than the written word. 

Why? Because we humans love a great story. And because podcasts are an intimate medium that creates trust. 

Podcasts are sought out by educated and affluent consumers for entertainment and education. As a host or guest, they give you quality time with an audience and an opportunity to position yourself as a trusted expert in your field.  
 
There are two ways to use podcasting for your personal...

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How to build a brand on social media

 

We all want results fast when building our personal brands. But…  we are all so busy already.
 
So how do we square this circle?
 
Building a personal brand is not supposed to be a time-consuming endeavour. It is there to make your life easier and your business more profitable.
 
But input equals outcome, right? The more effort you put in, the better the results. Wrong.
 
It is all about how strategic and systematic you are, not the number...

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How long does it take to build a personal brand?

 

How long does it take to build a personal brand? The answer is 30 days… then forever. Let me explain.
 
Working with CEOs and founders in the past 20 years, I developed a method to get rapid results when building a personal brand. (CEOs are not patient, generally speaking).
 
This success-formula is not about overnight fame on social media.
 
It is about building a brand for the very people who matter most to your business. Find these key people and build a brand that provides...

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The quickest way to define your brand

 

One of the most crucial questions to ask yourself when building a personal brand is: what is my brand?
 
Here’s a quick two-step formula that will help you define your brand identity and your brand pillars.
 
A brand identity is based around the one thing, the one topic, you want to be known for. Like it or not, we usually associate one person with one topic.
 
When building your brand, you want to become synonymous with one topic. But …
 
This one topic may lack the...

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Don't do these 6 things if you're building a personal brand

 

Building a profitable personal brand isn’t easy. But if you avoid these six pitfalls, you are already 90% of the way there:
 
#1: Don’t mix brand and sales.
It is off-putting. True, a lot of famous people who have personal brands sell things. But they did not build their personal brand by selling. They built it by providing entertainment, value and insights. And only after a while did they start to sell, and even then only in small doses.
 
#2: Don’t make it about...

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15 minutes to your perfect bio

 
Writing about yourself is really hard. Yet everyone needs to master it. 

Here’s a simple way to write your perfect bio in 15 minutes.
  1. Start with the sentence “I am…”. Keep it simple. This is your opening sentence and should refer directly to your profession and/or passion.

  2. Follow up with “I help… to…. “, where you talk about your purpose. This is key. Explain how your profession and/or passion relates to other people.

  3. Your proof points....
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3 strategies to grow your personal brand

 

How can you take your brand from where it is now to the next level?
 
You have set up your channels, built your website and people have started to know you and recognise you. But what’s next?
 
First, delight your customers to generate word-of-mouth buzz. This is not just doing a good job (that’s expected), but being positively remarkable.
 
If you promise 100% and deliver, you kept your word. If you promised 80% but delivered 100% – the last 20% being something...

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