Personal Branding Strategies

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How to become an effective story-teller

Telling stories is hardwired into humans. We have been telling the same stories or variations of them for thousands of years. Storytelling allows us to communicate our values, passions and other components of our personality. Whether you are a politician or executive, a compelling narrative is required to build trust with customers, voters or employees.
 
When it comes to storytelling, there are a few rules to adhere by. First, refrain from using jargon. The “curse of...
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How to design an effective communications strategy

A communications strategy is a masterplan for how to get from the place you are now to the place you want to be in the fastest and most effective way. Without a clear strategy, you risk ending up with a series of unconnected and confused actions that will have little impact on your goals.
 
But how do you develop an effective strategy? When designing Tony Blair's historic campaign, Alastair Campbell, Blair's former director of communications, adopted the O-S-T or...
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How to discover your authentic voice

Personal branding can help you propel your career forward.
 
For 20 years, I have been the trusted advisor of CEOs and executives of some of the world’s biggest companies. I am passionate about helping people to share their unique voice with the world.  
 
As well as my business, I also run a successful podcast on CEO communications and have written two books on the same subject, so I know just how important it is to define your personal brand to ultimately be...
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How to stand out with podcasting

The rapid pace of change in today’s world means that communications strategies need to be constantly reviewed and updated. One effective way to boost your existing strategy is by starting a podcast.
 
Podcasting is a modern way of building a community, of reaching an audience and communicating your message. Furthermore, the medium has experienced a substantial rise in recent years. It is estimated that one out of every five Germans listens to a podcast regularly. 
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Interview with Mathias Klenk, CEO of Passbase

Reputation Management has never been more important for CEOs across the world. We recently sat down with Mathias to record an episode of Speak Like a CEO and chat about how he manages his reputation. 
 
At Passbase, Mathias is working to give people ownership over their own data. After facing their own identity verification problems, Mathias and his co-founders developed their engine, Passbase, from a few friends in a tiny San Francisco apartment to a company that...
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Radical Vulnerability: How Tina Müller saved Douglas

How much should you share on LinkedIn? For Tina Müller, ‘almost everything’ seems to be the winning formula.
 
Tina Müller, CEO of the perfumery chain Douglas, has successfully turned around a company that was struggling to adapt to the challenges of e-commerce. In less than two years, her messaging and active social media presence on both Twitter and LinkedIn have changed the face of the failing company.  
 
The effect of this on the business is...
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Sharing stories: the root of Omio's success

When it comes to being a digital thought-leader, our minds may go straight to social media. But that doesn’t have to be the case, as proven by Naren Shaam.
 
Naren Shaam, the CEO and Founder of Omio (previously GoEuro), has a minimal social media presence. His LinkedIn is bare and his Twitter non-existent. Yet his personal story is entirely woven into public perception of the brand. How?  
 
Naren Shaam is the king of interviews. From the Guardian to Forbes, his face...
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Building lasting relationships starts with a great reputation

A few months ago I launched my book Mastering Communications at a well attended book launch event. The event gave room to an insightful discussion on what it takes to build a great reputation in the digital age, led by Mali Baum, CEO and founder of WLOUNGE, and myself. Three key takeaways struck me as important: 
 
 1. Reputation and business performance go hand-in-hand
 
Only 20 years ago, CEOs were expected to focus on performance and end-of-year results;...
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Build a great reputation, starting today

In the 2020s, no one can afford to ignore reputation management, or even perform it half-heartedly. Find out below what it takes to build a great reputation in the digital age.
 
First, start by thinking about building your personal brand. Investing time and energy in a personal brand is not a vanity project. On the contrary, it can be just as crucial as building a corporate brand. Everyone has a reputation, but only those who curate and invest in their reputation build a brand.
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Empathy, Solidarity, Leadership: How to communicate in a crisis

How leaders communicate has a huge impact on how well we will deal with this crisis. We have seen many great examples in recent weeks - those who lift our spirits, treat citizens as adults, and help protect the public.

 
Unfortunately we have also seen some counterproductive and even divisive statements. For those of us who are called upon to communicate in this crisis - be it with our teams, business partners or the public - please keep the following principles of communication in mind:...
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