Personal Branding Strategies

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Stop networking, start connecting

 

Is it possible to build meaningful connections in a predominantly digital world?
 
Forget networking. I believe that connecting with others is not a transactional exchange. Rather, it’s a genuine, human-to-human dialogue.
 
How should you go about it? It’s about finding a system that works for you, where you feel at ease when forging these connections.
 
You should feel comfortable to present yourself in an authentic and personable way to your audience. Think about what...

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Make money with a personal brand

 

Want to kill two birds with one stone?
 
With a strong brand you can build your visibility AND make money. All at once.
 
Investing time and energy in your personal brand benefits you immensely, whether you’re an entrepreneur or professional.

It has a high ROI because everything you do will make you stand out in a crowded field.
 
It’s not about becoming Instagram famous – it’s about becoming famous for a few thousand people in your category. And these are the...

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How to build your personal brand

Investing time and energy in a personal brand is not a vanity project. On the contrary, it can be just as important as building a corporate brand. Research by L.E.K. Consulting attributes nearly half (48%) of a company's reputation to that of its CEO, and this figure is only expected to rise.
 
Everyone has a reputation, but only those who curate and invest in their reputation can build a brand. The purpose of a personal brand is to ensure that everyone has the same positive impression...
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Cracking the LinkedIn code

For many professionals today, it is crucial to build a personal brand to help take your reputation to the next level. For 20 years, I’ve been working with CEOs, executives and founders across the globe to do exactly this.
 
The questions I get asked time and time again are: How should I build my personal brand? How can I stay ahead of the competition and boost my career? How can I leverage my social networks like LinkedIn?
 
Why LinkedIn?
 
Gaining traction with LinkedIn...
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What are the fundamentals of SEO?

The aim of a search engine is to help you find the most relevant and accurate information as quickly as possible. To rank at the top, you need to establish yourself as the most trusted source of that information. In an increasingly digital world, search engine optimisation (SEO) is one of the most effective ways to enhance your reputation and personal brand.
 
Given the increasing public prominence of businesses, more and more people are looking for information about the people behind...
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How to become a digital thought-leader

What is the difference between influencers and digital thought-leaders? Influencers are individuals who promote a brand or product. Digital thought-leaders seek to influence how others think and act via a range of online channels. Digital thought-leadership is about starting and driving a conversation in the wider world.
 
What does a digital thought-leader say? First and foremost, you need to have a point of view. There is already enough “vanilla” online, so don’t add...
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How to become an effective story-teller

Telling stories is hardwired into humans. We have been telling the same stories or variations of them for thousands of years. Storytelling allows us to communicate our values, passions and other components of our personality. Whether you are a politician or executive, a compelling narrative is required to build trust with customers, voters or employees.
 
When it comes to storytelling, there are a few rules to adhere by. First, refrain from using jargon. The “curse of...
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How to design an effective communications strategy

A communications strategy is a masterplan for how to get from the place you are now to the place you want to be in the fastest and most effective way. Without a clear strategy, you risk ending up with a series of unconnected and confused actions that will have little impact on your goals.
 
But how do you develop an effective strategy? When designing Tony Blair's historic campaign, Alastair Campbell, Blair's former director of communications, adopted the O-S-T or...
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How to discover your authentic voice

Personal branding can help you propel your career forward.
 
For 20 years, I have been the trusted advisor of CEOs and executives of some of the world’s biggest companies. I am passionate about helping people to share their unique voice with the world.  
 
As well as my business, I also run a successful podcast on CEO communications and have written two books on the same subject, so I know just how important it is to define your personal brand to ultimately be...
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How to stand out with podcasting

The rapid pace of change in today’s world means that communications strategies need to be constantly reviewed and updated. One effective way to boost your existing strategy is by starting a podcast.
 
Podcasting is a modern way of building a community, of reaching an audience and communicating your message. Furthermore, the medium has experienced a substantial rise in recent years. It is estimated that one out of every five Germans listens to a podcast regularly. 
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