Personal Branding Strategies

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Interview with Mathias Klenk, CEO of Passbase

Reputation Management has never been more important for CEOs across the world. We recently sat down with Mathias to record an episode of Speak Like a CEO and chat about how he manages his reputation. 
 
At Passbase, Mathias is working to give people ownership over their own data. After facing their own identity verification problems, Mathias and his co-founders developed their engine, Passbase, from a few friends in a tiny San Francisco apartment to a company that...
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Radical Vulnerability: How Tina Müller saved Douglas

How much should you share on LinkedIn? For Tina Müller, ‘almost everything’ seems to be the winning formula.
 
Tina Müller, CEO of the perfumery chain Douglas, has successfully turned around a company that was struggling to adapt to the challenges of e-commerce. In less than two years, her messaging and active social media presence on both Twitter and LinkedIn have changed the face of the failing company.  
 
The effect of this on the business is...
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Sharing stories: the root of Omio's success

When it comes to being a digital thought-leader, our minds may go straight to social media. But that doesn’t have to be the case, as proven by Naren Shaam.
 
Naren Shaam, the CEO and Founder of Omio (previously GoEuro), has a minimal social media presence. His LinkedIn is bare and his Twitter non-existent. Yet his personal story is entirely woven into public perception of the brand. How?  
 
Naren Shaam is the king of interviews. From the Guardian to Forbes, his face...
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Building lasting relationships starts with a great reputation

A few months ago I launched my book Mastering Communications at a well attended book launch event. The event gave room to an insightful discussion on what it takes to build a great reputation in the digital age, led by Mali Baum, CEO and founder of WLOUNGE, and myself. Three key takeaways struck me as important: 
 
 1. Reputation and business performance go hand-in-hand
 
Only 20 years ago, CEOs were expected to focus on performance and end-of-year results;...
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Build a great reputation, starting today

In the 2020s, no one can afford to ignore reputation management, or even perform it half-heartedly. Find out below what it takes to build a great reputation in the digital age.
 
First, start by thinking about building your personal brand. Investing time and energy in a personal brand is not a vanity project. On the contrary, it can be just as crucial as building a corporate brand. Everyone has a reputation, but only those who curate and invest in their reputation build a brand.
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Empathy, Solidarity, Leadership: How to communicate in a crisis

How leaders communicate has a huge impact on how well we will deal with this crisis. We have seen many great examples in recent weeks - those who lift our spirits, treat citizens as adults, and help protect the public.

 
Unfortunately we have also seen some counterproductive and even divisive statements. For those of us who are called upon to communicate in this crisis - be it with our teams, business partners or the public - please keep the following principles of communication in mind:...
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5 things you can learn online at home this weekend

Given the current situation, many of us will be stuck at home this weekend with ample free time. In lieu of going on vacation, this weekend may be the perfect opportunity to learn something new at home.

 
If you’re sick of the 1000-piece puzzle that’s half-finished in your living room, and baking sourdough is not for you, why not think about enhancing your professional skillset with an online course.
 
Online courses are an excellent way to learn a new skill. Designed to...
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