First things first: What is message-market fit and why is it so important?
Your message-market fit is determined by how appealing the messaging sounds to your customer.
If you are a founder, CEO or business leader you really want to nail this. With the right messaging, everything is made easier. It will attract the right people to your product, who want to be part of your journey and your brand.
To be successful in business you need both product-market fit and...