Personal Branding Strategies

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The Unignorable Podcast - Out today!

I have some exciting news to share: today, I launched The Unignorable Podcast.
 
Want some top tips on how to build a personal brand and share your unique voice with the world? In this brand-new series, I sit down with a range of experts to do exactly this. Some of the amazing guests you can expect to hear form include Ronny Krieger from Patreon to Jill & Julia from Bear Radio.
 
In the very first episode, I ask the following: What does it mean to be unignorable? For me, being...

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Trust doesn't matter

No visibility equals no trust. And no trust means no business. 
 
It comes back to the adage in business that goes “know me, like me, trust me, pay me.“ We only go into business or buy from people and organisations we trust. To trust someone, we need to know and like them first. 
 
Once I really came to grips with this fact ten years ago, I started to look at personal branding in a different way. 
 
I realised that if I am not visible, what I am actually...

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30 Easy Steps To Build Your Personal Brand: The Unignorable Challenge

As you may already know, my new book Unignorable will be out soon. Want to win a free copy? Keep reading to find out how…

Unignorable shows you how to build your personal brand and boost your business in 30 days. I wrote the book because so many people want to be recognised for their great work but somehow don’t succeed. The book gives you all the strategies needed to break through that barrier. 

For me, unignorable...

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Why you should launch a podcast (or not)

Podcasts are 2-3 times more effective than the written word. 

Why? Because we humans love a great story. And because podcasts are an intimate medium that creates trust. 

Podcasts are sought out by educated and affluent consumers for entertainment and education. As a host or guest, they give you quality time with an audience and an opportunity to position yourself as a trusted expert in your field.  
 
There are two ways to use podcasting for your personal...

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How long does it take to build a personal brand?

 

How long does it take to build a personal brand? The answer is 30 days… then forever. Let me explain.
 
Working with CEOs and founders in the past 20 years, I developed a method to get rapid results when building a personal brand. (CEOs are not patient, generally speaking).
 
This success-formula is not about overnight fame on social media.
 
It is about building a brand for the very people who matter most to your business. Find these key people and build a brand that provides...

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Don't do these 6 things if you're building a personal brand

 

Building a profitable personal brand isn’t easy. But if you avoid these six pitfalls, you are already 90% of the way there:
 
#1: Don’t mix brand and sales.
It is off-putting. True, a lot of famous people who have personal brands sell things. But they did not build their personal brand by selling. They built it by providing entertainment, value and insights. And only after a while did they start to sell, and even then only in small doses.
 
#2: Don’t make it about...

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3 strategies to grow your personal brand

 

How can you take your brand from where it is now to the next level?
 
You have set up your channels, built your website and people have started to know you and recognise you. But what’s next?
 
First, delight your customers to generate word-of-mouth buzz. This is not just doing a good job (that’s expected), but being positively remarkable.
 
If you promise 100% and deliver, you kept your word. If you promised 80% but delivered 100% – the last 20% being something...

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Stop networking, start connecting

 

Is it possible to build meaningful connections in a predominantly digital world?
 
Forget networking. I believe that connecting with others is not a transactional exchange. Rather, it’s a genuine, human-to-human dialogue.
 
How should you go about it? It’s about finding a system that works for you, where you feel at ease when forging these connections.
 
You should feel comfortable to present yourself in an authentic and personable way to your audience. Think about what...

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Make money with a personal brand

 

Want to kill two birds with one stone?
 
With a strong brand you can build your visibility AND make money. All at once.
 
Investing time and energy in your personal brand benefits you immensely, whether you’re an entrepreneur or professional.

It has a high ROI because everything you do will make you stand out in a crowded field.
 
It’s not about becoming Instagram famous – it’s about becoming famous for a few thousand people in your category. And these are the...

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How to build your personal brand

Investing time and energy in a personal brand is not a vanity project. On the contrary, it can be just as important as building a corporate brand. Research by L.E.K. Consulting attributes nearly half (48%) of a company's reputation to that of its CEO, and this figure is only expected to rise.
 
Everyone has a reputation, but only those who curate and invest in their reputation can build a brand. The purpose of a personal brand is to ensure that everyone has the same positive impression...
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