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One of the questions I get asked most often is how to start a podcast from scratch. It is no secret that I love podcasting. I first launched the podcast How to Speak Like a CEO with my colleague Lena Carlson back in 2018. More recently, I launched a second podcast called #TheUnignorablePodcast to celebrate the launch of my new book, Unignorable (out on 13 October 2020).
Podcasting as a whole has experienced a substantial rise in interest in recent years. It is estimated that one in five...
Podcasts are 2-3 times more effective than the written word.
Why? Because we humans love a great story. And because podcasts are an intimate medium that creates trust.
Podcasts are sought out by educated and affluent consumers for entertainment and education. As a host or guest, they give you quality time with an audience and an opportunity to position yourself as a trusted expert in your field.
There are two ways to use podcasting for your personal...
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