Personal Branding Strategies

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How to become unignorable in the media

Are the media still relevant? You bet, at least if you want credibility and reach a big audience. And if you do it right (i.e you give them an interesting story), it is essentially free. Having worked with the media for the past 20 years, let me share 4 tips on how to become unignorable in the media: 

  1. Choose the right targets

The most effective media outreach is targeted to publications in your field because their audience will already be interested in your key topic. These trade...

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How to make your event unignorable?

On the fifth and final episode of The Unignorable Podcast, Oliver speaks to Jeannine Koch, Director at republica GmbH. 

re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 2020 event was a little different... with digital and hybrid formats.

Jeannine shares how they made this year's event UNIGNORABLE despite the challenges of the current situation.  The...

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How to become an international bestseller

Early in 2019, I had an idea: I wanted to write a book. At the time, I knew very little about writing a book, let alone publishing it. Fast forward to 2020, I am now about to publish my third book, Unignorable. The journey to self-publishing a book has been long and at times demanding, but it has also been highly rewarding. In addition to owning a successful consultancy, becoming a published author has opened the door to so many new opportunities, and experiences for me. Now I want to share...

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How do you build a community?

If you truly want to be successful in today’s digital environment, selling products and services is no longer enough. You need to build a community around you. Networks of likeminded people are an invaluable resource in any aspect of your life.

 

Building a community takes conscious effort but the return on investment is high. As you provide them with valuable insights and content, they become active and engaged members of your community.

 

I recently had the opportunity to...

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