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What does it mean to be unignorable?

In the digital age, being good at your job is unfortunately not enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of.
 
This is the premise I wanted to explore when I started writing my latest book. The name Unignorable came later on.
 
So what exactly does it mean to be unignorable?
 
For me being unignorable means building a reputation...
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