In the media 

Personal Branding: Does it attract or deter candidates?

The Inside Podcast, November 24 2020 

Most of the time, HR officials will say their job is not to shape the culture of the company, but rather to maintain and safeguard it. We tend to disagree. Founders and C-level managers are equally responsible for forging the perception of the brand.

Where does personal branding come into place?

Oliver Aust, author of Unignorable and Mastering communications, shares tips on how to create a personal brand that will speak to your employees in a sustainable, positive manner.

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Personal Branding: It Is Not Enough to Just Do a Good Job Nowadays

Mindspace Me Magazine, November 23 2020 

You are an author and the CEO of Eo Ipso Communications. What came first? The agency, or the urge to write books?

I have always wanted to write books. As a small child, I had an old typewriter from my dad. He brought it back from the office, and I wrote my own newspaper. I always had this idea in the back of my mind that I wanted to write books. I tried a couple of times and failed.

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Happy Works Podcast - Wie baut man eine erfolgreiche persönliche Marke auf?

November 01, 2020 

In unserer neuen happy works. Podcast Folge sprechen wir mit Oliver Aust darüber, wie man es schafft eine einzigartige Personal Brand aufzubauen; wie man herausfindet, was einen selbst und/oder das eigene Unternehmen einzigartig macht und darüber, wie man es schafft, neben einem Vollzeit-Job in einem Jahr 3 Bücher zu schreiben.

Oliver Aust ist Autor von 'Unignorable - Build your personal brand and boost your business in 30 days.' und CEO/Gründer von Eo Ipso Communications.

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Christian Conrad Podcast - About being unignorable and magnetic 

October 29, 2020 

Reputation is unavoidable – so have one you actually love – unignorable & magnetic - Oliver Aust (Eo Ipso Communications) & Christian Conrad (Magnetische Unternehmenskultur)

Today´s episode tells us about why tooting one´s own horn is not only no longer shameful but rather a perfectly fine necessity of our times, how company culture and reputation of a business are so interlinked, they resemble twin siblings and why creating connection through relationship is magnetic and will make customers and employees come to you and wanting to stay.

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Why ALL communications professionals need a strong personal brand

October 23, 2020 

Today building a personal brand is no longer a choice; it’s a necessity in order for PR practitioners to succeed professionally. 

We all know plenty of people who are good – even great – at what they do, but never get the recognition they deserve. They always seem to fall short of winning clients or getting that promotion. Of course, being good at what you do is crucial for success, but it is not the only factor in the equation.

A generation ago, letting the work speak for itself was sound advice. There was no need to think beyond your current employer when a job for life was the norm and anything else an exception. With good work, an upward career path was all but guaranteed. 

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Unignorable by Oliver Aust and how I read (my reading system), by Jörg Rheinboldt

October 21, 2020 

I just finished reading Unignorable by Oliver Aust. I read it over the last few days, and as I had a few days off, I worked a bit on my “reading system.”

Oliver’s book is about building your personal brand, and one of the things to do is sharing. This post is a book review and a look at my current “reading tech stack.” Let’s go:

My reading system

I read quite a lot. When I read fiction, I just read and enjoy it. For non-fiction, I often take notes and highlight. I used multiple systems how I do it, and for those of you who know me, I need to change these systems from time to time to stay interested.

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Oliver Aust, EO IPSO Communications GmbH – darüber, dass gute Arbeit alleine heute nicht mehr ausreicht

October 15, 2020 

Oliver Aust ist einer der führenden Experten für Kommunikation und Personal Branding in Europa. Er berät zahlreiche namhafte Persönlichkeiten und Organisationen und hilft ihnen dabei, ihre Reputation auf die nächste Stufe zu heben. Er ist Co-Host des Podcasts „Speak Like a CEO“. Sein drittes Buch, „Unignorable: Build your Personal Brand and Boost Your Business in 30 Days“, wurde am 13. Oktober veröffentlicht. 

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Building your personal brand with Oliver Aust

October 08, 2020 

In today's digital economy, it isn't enough that you do great work - the world needs to hear about it. In this episode, my guest is Oliver Aust. As a communication trainer, coach, and author of the upcoming personal branding book "Unignorable" - he shares his process for how people can amplify their reputation.

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Personal branding & media management - It's easier than you think

October 07, 2020 

Have you always wondered what makes people unignorable? If you want to find out more about how to become this person then tune into tomorrow's podcast episode with myself and Oliver Aust.

We'll be sharing our media training tips and tricks, some crisis management nuggets of knowledge and we'll be busting some myths about effective communication in business

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Strategic Communications in 2020

May 29, 2020 

In this episode George Phillips talks to strategic communications expert, Oliver Aust. Oliver has more than 20 years experience in the industry, advising CEOs and executives at some of the world’s biggest companies, including easyJet, Airbus and FedEx. He has since set up a boutique consultancy, Eo Ipso, and hosts the leading podcast on CEO communications.

George and Oliver discuss the importance of social media for CEOs in the 21st century, crisis communications in light of the global pandemic, and how students looking to pursue a career in strategic communications can stand out from the crowd. This is a must listen for anyone interested in the communications sector.

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PRWeek Global Awards Jury

January 01, 2020 

Oliver was nominated to take part in the 7th edition of the #PRWeekGlobalAwards as a judge. He reviewed bold and forward-thinking communications campaigns and PR agencies from across the globe, alongside other judges from leading international companies. The PRWeek Global Awards are an opportunity to recognise the power of communications as a key factor in the growth of global businesses and the skill with which organisations can change behaviours through stories and campaigns.

Why communications is a hard skill, and what it means for CEOs

December 12, 2020 

Today, mastering communications is not simply a matter of adding another string to your bow. Communications has become a fundamental or hard skill not just for communicators, but also for CEOs, executives and anyone with ambition. Without excellent communication, it is almost impossible to succeed in the 2020s. 

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